This is the idea that the the audience starts out with an empty mind and that the producers/directors of a film inject us with something that we will pay money to see. This is a easy way to receive money and enlarge the target audience.
User and Gratification:
There are many reasons why we do and watch certain things and each action has a different outcomes.
1)Surveillance-Factual Knowledge
2)Personal Identity
3)Form Friendships- You can build friendships with the things you have I'm common
4)Entertainment-We watch certain films for pleasure and to have a good time.
Reception Theory:
This is how something is received. Every one learns and understands things in different ways but we all acknowledge.
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