Visual, Audio, Technical Codes

Insidious Chapter 3:

Visual Codes;

·      Short extracts from the film

·      Flashing shot sizes

·      Information about the film ; released date(THIS SUMMER)

·      Introducing Characters

·      Dull colours

Technical Codes;

·      Shot Sequences edited together

·      Make-Up

Audio Codes;

·      Calm/Classical Music

·      Loud sudden noises, make is more jumpy

·      Scary/Loud music to add suspence and intrigued audience

·      Diolect from characters within film

DVD Cover;

Visual Codes;

·      Main protagonist on front

·      Large Titles

·      Name of actors

·      Information

·      Attractive colours and fonts

·      Synopsis (summary of film)

·      Barcode

·      Producer(universal)

Technical Codes;

·      Fake Background

·      Photoshopped

·      Weapons

Billboard Magazine Cover

Visual Codes;

·      Celebrity taking up most of space

·      Stands out against background

·      Covers title

·      Minimal information

·      Simple colour scheme

·      Price and Barcode

Technical Codes;

·      Photoshop

·      Large centre ‘M’

John Lewis Tv Advert;

Visual Codes;

·      Bright colours- Keeps audience interested

·      Narrative focused on little boy yet also focuses on selling products

·      Relatable- Children at Christmas

Audio Codes;

·      Calm music/links to the narrativeTechnical Codes;

·      Sequence of shots to devlop narrative

·      Edited- pemguin not real

Music Video-MGMT

Visual Codes;

·      Bright Colours throughout

·      Characters in the videos are dressed in hippie like clothing such as headbands and are shown doing free spirited things

·      Use vivid imagery and changing in brightness which has an illusion on the brain

·      The characters use drugs in the video which shows pills are their religion

·      The first part of this video is the song titles followed by artist name and album name

·      The video is very naturalistic and includes no modern materials such as technology, all we can see Is plants, animals and the characters

Audio Codes;

·      You can hear the use of the drugs(sniffing cocain)

·      The song itself

Technical Codes;

·      The video has been edited to fit the audience target which is younger genders who enjoy going to festivals and believe in peace and the protection of the environment

·      The video is made to give the viewers the feeling that they are in the video to and have taken the same drugs.